Ladies and gentleman, introducing Tommy Hilfiger’s Lonely Hearts Club Band. After going through something of a preppy phase, for Spring Hilfiger emphatically reasserted his love for the golden years of rock ‘n’ roll. Guests were greeted by a lush grass carpet strewn with gerbera daisies (echoing that iconic Beatles cover) that led up to a bandstand manned by not one but two live drummers. And if Hilfiger went all-out with the stage, the clothes hit that note even louder. “I’ve had a dream of doing a full collection of rock-style clothing for a very long time now. People don’t really know me now for my love of music—the Beatles, the Stones, Hendrix, the Who—so I thought I would celebrate my passion, my beginnings, my roots,” said Hilfiger at a preview.
None other than Georgia May Jagger kicked things off in a regimental stripe cape and matching short shorts. You could imagine her marching from an outdoor festival in 1969 onto the grounds of Glastonbury today. Hilfiger is a verifiable scholar on the topic of “rock style” (the title of a coffee-table book he put out a while back), and aimed to keep the look authentic. Models covered in hand-painted tattoos hit the runway in a high-octane mix of skinny, Lurex-striped suiting; patchwork denim; and colorful faux furs worthy of Penny Lane.