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Posted 4 years ago
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Luisa Beccaria seems emblematic of her brand’s customer: Today, clad in a flowy pink chiffon chemisier of her own design, she greeted her posse of highborn Milanese friends at a presentation-cum-show held in the beautiful courtyard of the San Simpliciano Cloisters, a site rarely open to the public. Models in dresses as delicate as a soufflé were scattered along the monastic arcades of the secluded garden, with fountains dripping and soulful music playing on the soundtrack. It made for an evocative set, well suited to showcase a style that has proved perfect for posh weddings and exclusive debutante balls.

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