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It’s been seven years since Henry Holland burst onto the London scene, courtesy of a series of cheekily irreverent slogan t-shirts which captured the imagination just as the wider world (courtesy of the Internet) was starting to invade fashion’s most intimate sanctum – the fashion show.

It’s actually hard to think of anything he’s done since that’s captured the spirit of a moment quite so perfectly. But in those seven years his label has grown, and thrived; he’s outlasted many of his Fashion East contemporaries, and spread his name far and wide thanks to regular collaborations, and to a well established diffusion partnership with department store Debenhams. And his LFW shows have become what Julien Macdonald’s shows used to be in the nineties – the schedule’s unofficial social hub, and the point at which it flips from trade-show seriousness into unabashed party mode.

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