Hogan, once widely known in Italy for its chunky rubber-soled platform sneakers that dressed a nation of harried upper class Italian moms, may have finally succeeded in shedding its yuppie frump reputation for more of a hot mamma status.
Hogan’s management couldn’t have picked a better spot to show off its new woman. Set in Milan’s Parco Solari, where hip, urban mothers and their kids fight Milan’s swarms of mosquitoes on an after-school basis, Hoganunfurled a spring summer women’s collection that was dominated largely by a sailor theme and drenched in shades of high-school pool blue.
Looks for day and night ran the gamut from sultry tank tops, Bohemian dresses with romantic sleeves and crisscross accents to killer platform strappy sandals. Blazers played a major role – crafted with jersey in gray or black-and-white stripes. Spring rain coats also made a splash; the brand opted for more shocking shades of electric blue and shimmering gold.