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“We make your dreams come true!”

It’s a phrase those who live in the New York City area are all too familiar with—the wonderfully infamous closing to the commercial for Brooklyn wedding venue Grand Prospect Hall. (Do yourself a favor and watch it on YouTube.)

But even audience members not privy to the joke soon realized they were in for something matrimonial after Betsey Johnson blasted it over the loudspeakers at her Spring 2015 runway show. The designer’s latest collection was an ode to her growing bridal business. “It started out slow and then it turned into something major,” said Johnson, who starts her run as a Dancing With the Stars contestant on September 15. “People love my wedding shoes!”

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