Inside the stately hall of the Duomo show location, Mirko Fontana, Diego Marquez planted two volleyball courts as the setting for the summer presentation of Au Jour Le Jour, inspired by the hit Seventies manga Attack N°1. The invitation had been a clue, an explosive star-shape centered around a speed-elongated volleyball.
Working with this manga inspiration, the pair described the wardrobe of a young Japanese college girl, sports uniform and all. From there on, it was shorts, flirty high hems and transparent polo shirts, jacquard weaves of bento box items – the blush pink was emblazoned with shrimp sushi, multi-strap very high tops and, of course, prints. Fontana and Marquez brought a dose of chic to these athletic silhouettes, giving their styling a whatever-works appeal. Add to that a dose of glitter and post-modern ironic reappropriation, and you have a winning formula that has been the bread and butter of similar brands, from House of Holland to Moschino.